Contents
   Career Coaching - What Is It?
   Step 1: Self Assessment
   Step 2: Resume Preparation
   Step 3: Crafting Cover Letters
   Step 4: Targeted Job Campaign
   Allen & Associates - Career Coaching Experts

Crafting Cover Letters

Beverly Harvey, a national award-winning Certified Professional Resume Writer and career strategist has found through her years of experience in working with executives and professionals that a cover letter which properly markets your expertise can be the determining factor in winning an interview. Whether sending your resume via e-mail, fax or regular mail, a cover letter generating interest and selling your qualifications is a MUST. To be considered as a candidate, you must position yourself as a professional who can deliver value far exceeding the investment the company will be making in you. To demonstrate your value you will need to equate your track record of success with the needs of the prospective employer. To be extremely effective, you should identify a problem the company is having and position yourself as their problem-solver. Additionally, a cover letter allows you the opportunity to amass and summarize your qualifications, competencies and achievements most relevant to your current objectives while simultaneously demonstrating your written communication skills.

Executive-level professionals usually include statements or evidence regarding their leadership style, management techniques and ability to champion corporate visions and goals. Remember your cover letter needs to speak to the level of the position in which you are interested. It must be dynamic, confident and hard-hitting. Need help with your cover letters and job campaign?

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